PROBLEM

A master healer and metaphysical and wellness shop business owner with unmatched quality products was struggling with visibility in his community, a website not matching the shop’s elevated in-person presence and not portraying his full spectrum of 500+ healing products, events, and services.

SOLUTION

I led the full brand overhaul from new Shopify e-commerce and service website, e-mail marketing, product collection naming, building design systems and file architecture, shop visual merchandising updates, packaging updates, creating the annual boothing event roster, event booth design, operations, and execution, social media content strategy and creation, product copywriting, operational system improvements to POS and inventory.

It was my goal to get Indy to a point where the business doesn’t take much manpower to run efficiently and empower him to prioritize his healing services and product management.

RESULTS

Revenue increased by 152% within the first year reaching six figures and continues to grow each year.