Biddle & Bop focuses on bringing fun back into families whether rain or shine through their products in creative play, European children's wear, and family help kits. Working with a wide age range, I took care in designing their brand to be inclusive and non-alienating. My goal was to highlight Biddle & Bop’s unique ability to be adventurous while also being very modern, or in their own catchy words: “peacefully awesome but with a smirk!"