BRIEF

Challenged to redesign candy packaging from the dollar store and create an ad for it.

SOLUTION

Targetting an ad campaign in the stronghold of winter snow, I played off the colorful summery vibes of watermelon to fill the void of lack of summer warmth. Repackaged to mirror the classic watermelon slice, the package is fun, candies visible through the window to stimulate craving, and designed to be easily poured out from one hand to the other.

DISCLAIMER

100% conceptual, 0% corporate. Built purely for research, passion, and portfolio glory.