PROBLEM

Most compostable to-go packaging is produced overseas and imported into the United States. With the challenge of rising tariffs, Better Earth needed to innovate in this space.

SOLUTION

We launched the Better Earth Farmer’s Fiber Collection alongside local manufacturing partners using native grasses grown by local farmers in the growing Sustainable South. Deliverables included creative direction for digital video, social, and e-mail campaigns, catalog revamp, and co-branded sustainable packaging.

RESULTS

The Farmer's Fiber Collection grew to be one of the best selling preferred collections among Better Earth's brokers, distributors, and customers! We achieved profitability during the pandemic innovating domestic compostable packaging made in the USA building the Sustainable South and beyond.